The Coliseum Theater, a Seattle landmark from the turn of the century, had fallen on hard times. 5ive Creative’s James Adams worked with the developer to spotlight how this historic structure could be renovated and repurposed to appeal to high-end retailers. When Banana Republic saw the initial design sketches they were sold. We designed a new entry, reusing as much of the original façade as possible; on the inside we kept dramatic elements to romanticize their merchandise. The building has a new lease on life and Banana Republic has a very successful and iconic Seattle flagship store.