The Elliott Bay Book Company is a Seattle icon and a “must see” for every savvy tourist. Our challenge: relocate Elliott Bay Books to a new neighborhood, while maintaining their core customer’s emotional connection, and oh, by the way - increase sales. We did it. Customers shouted their approval all over Yelp.com giving the new space an approval rating of 94% and then backed it up with a 40% increase in sales. Peter Aaron, the owner, says “The redesign is not only an aesthetic success - but also a commercial success.” In short, we have a bestselling story complete with a happy ending.