How important is a box? Extra Space Storage, a national self-storage company, asked us to design new graphics for their boxes. Adding personality to a plain brown carton. We didn’t stop there. We redesigned the packaging and presentation for every single SKU in their store. Then we applied the same brand personality to their website as well. The result – a 32% increase in the site conversion rate, transforming visitors into customers. Our guess? Extra Space will soon need some extra space.