Northpoint saw new business opportunities in a down market. Real estate professionals needed to tap into social media, and Northpoint was ready with a creative solution. They turned to 5ive Creative to introduce the new business lines via 2 distinctive websites, designed to talk directly to the target audience. No fluff. No flash. Just a unique “what if” selling proposition – delivering straightforward answers to a market desperately in need. A year later, the concepts are a success, the sites won awards, and Northpoint is leading the way in social media strategy for real estate.